Some Brands Talk. At Dickies We Do.
You're Not Supposed To Love Work. We Do.
We don’t just talk about recycling. We do.
To promote the 874 recycled polyester work pants, let’s launch a vending machine in major cities (Shanghai, NYC, London, Berlin) where people can exchange bottles for Dickies 874 work pants. For every 10 bottles put into the machine it will dispense a brand new pair of Dickies pants made from recycled polyester.
In order to inspire a new generation of doers in China, let’s create an engaging live social activation on WeChat. We kit out the makers with the Dickies 874 Recycle Work Pant and produce a live content series about them and share it on WeChat.
Dickies will partner with farmers markets in our key cities worldwide to make reusable grocery totes that are made entirely of Dickies recycled polyester pants material.
To celebrate 100 years of innovating workwear, we’ll create an app that allows users to add work-inspired patches to iconic Dickies clothing.
Users open the app and choose which iconic apparel item they want to customize. Users browse through maker-inspired patches then add them to the work wear. AR Kit brings their new design to life in their space. They can see the garment in 360 degrees before they buy it.
Some Brands Talk. At Dickies We Do.
You're Not Supposed To Love Work. We Do.
In order to inspire a new generation of doers in China, let’s create an engaging live social activation on WeChat. We kit out the makers with the Dickies 874 Recycle Work Pant and produce a live content series about them and share it on WeChat.
Dickies will partner with farmers markets in our key cities worldwide to make reusable grocery totes that are made entirely of Dickies recycled polyester pants material.
We don’t just talk about recycling. We do.
To promote the 874 recycled polyester work pants, let’s launch a vending machine in major cities (Shanghai, NYC, London, Berlin) where people can exchange bottles for Dickies 874 work pants. For every 10 bottles put into the machine it will dispense a brand new pair of Dickies pants made from recycled polyester.
To celebrate 100 years of innovating workwear, we’ll create an app that allows users to add work-inspired patches to iconic Dickies clothing.
Users open the app and choose which iconic apparel item they want to customize. Users browse through maker-inspired patches then add them to the work wear. AR Kit brings their new design to life in their space. They can see the garment in 360 degrees before they buy it.