In Spring 2020, we helped The North Face introduce the most advanced breathable-waterproof fabric ever created, FUTURELIGHT™, to the world. We developed a 360° multi-channel campaign that ranged from film, OOH (in London and Milan), print, digital and social. This spring, The North Face is releasing a new line of outdoor products, including footwear, that targets the urban explorer over the hardcore athlete. So we created a campaign that pushes the boundaries between nature and city. While inspiring consumers to defy their own limitations and embrace the future of outdoor technology. Because FUTURELIGHT™ is Made to Defy